Durchgeführte Events

  • 28. Februar 2013, UBS Cafeteria, Zürich
  • 29. Mai 2013, Gnüsserei, Zürich
  • 28. August 2013, Swisscom Tower, Zürich
    Referate:
    – Beyond Reporting: Analyse & Optimize (Nicolas Mériel, Wolfgang Leitner, Swisscom)
    – Effiziente Neukundengewinnung mittels Kampagnenoptimierung (Manja Pfeiffer, Credit Suisse)
    – Testing Adobe Analytics – Removing the Headache from the Header (Kevin Allen, Patrick Psiuk,
      Swisscom)
    – Discover Ad Hoc Analysis (Michael Heimbeck, Swisscom)
  • 22. Januar 2014, Gnüsserei, Zürich
    Referate:
    – Optimized Budget Allocation with Cross-Channel Attribution (Klaus Voelk)
    – BigData Monetization – more than wishful thinking? (Erwin Roos)
    – Automated Boosting of Cross-sales and Up-sales using Adobe Recommendations (Bogdan Ivan)